If you aren’t in Marketing, it’s really easy to hate Adtech. It turns out that even if you are in Marketing, you should still hate it. The fact is, the numbers that Adtech produces are pretty much worthless. Although that’s sometimes mentioned in articles lamenting Adtech, it doesn’t get emphasized enough.
Jacques Corby-Tuech has a splendid rant on how marketers are addicted to bad data. Adtech is, he says, built on fraud and bad data. Corby-Tuech lists some of the reasons for that belief but, more importantly, he gives links supporting them. Of course, most Irreal readers don’t need convincing about all this but if you’re in marketing, his post might convince you to ask yourself what exactly you’re paying for.