Kicking the Hornet’s Nest

Bloomberg Businessweek has an article up entitled Sony: The Company That Kicked the Hornet’s Nest. It’s about the break in and Sony’s penchant for suing and prosecuting “hackers.” There’s not much new in the article (although their telling of the story is interesting) but it is, I think, a bad sign for Sony when even Bloomberg is beating up on them. The article makes the point that it will be months, if not years, until the full extent of the damage to Sony, both in dollars and damage to their brand, will be known.