John Gruber over at Daring Fireball has a post on how adtech is ruining the Internet. He points to an article on Bloomberg that makes the case for how disastrous adtech is for advertisers. When I followed the link, Bloomberg ran an autoplay ad1. Case closed.
Footnotes:
1
Of course I left the site immediately in accordance with my firm rule on autoplay ads. Later, I went back to check that the ad really did autoplay and that I didn’t accidentally click on it. This time they didn’t push an autoplay ad so I read the article. It’s a pretty good article. Too bad Bloomberg proves Gruber’s point so graphically.