Rant: Medicare Advantage Ads

This is a U.S.-centric post that probably won’t make a lot of sense to non-American readers. It does give me a new appreciation of the National Healthcare programs that many overseas readers have, though.


You know those Medicare Advantage ads featuring has-beens? We here at the International Irreal Headquarters find them enraging and always, always, mute them. They’re dishonest from the get-go because they imply they’re representing an insurance broker when in fact they’re merely a customer finder service that will route your call to the next broker on their subscriber list. People who know about these things say that the message itself is misleading.

It was bad enough when they used an ex-football player, an ex-sitcom actor, and an ex-boxer but when they bring in Capt. Kirk, they’ve gone too far:

I don’t know what the reaction to the other ads were—as I say, they get muted and ignored immediately—but the reaction to Shatner’s appearance seemed uniformly negative with a vibe of being betrayed by Capt. Kirk. I can relate. His ads get muted too.

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