Here’s some good new (via John Gruber) from the fight against ad-tech and the industry’s efforts to track our every move on the Internet. The Guardian is reporting that companies perpetrating these outrages are losing hundreds of millions of dollars due to Apple’s Intelligent Tracking Protection that the company rolled out in 2017. One advertising company, Criteo, reports that its revenue is down 20% despite Apple’s Safari accounting for only 15% of the browser market.
This is an excellent start and I hope that it ends with every company guilty of these invasive techniques being driven out of business. They will have well and truly earned it. Let me state again for those of you who haven’t read my previous writings on this, I have no objection to display ads. They are the price we pay for having access to the content they support. The people who create that content need to earn a living just as we all do and ad-supported content appears to be the best model we’ve found.