The IETF has a new draft standard on browser cookies and Doubleclick is whining. The standard would eliminate—or at least make more difficult—the ability of Doubleclick and other advertisers to deposit tracking cookies on our machines. If you aren’t in the adtech business, this is great news.
It is, I know, unseemly to take pleasure in the misfortunes of others but these miscreants have earned it. We’ve asked them and asked them not to track us. We even had a way of requesting this built into our browsers. The adtech industry told us to take a hike and continued tracking us. Therefore, unseemly as it may be, I’m finding this news schadenfreudelicious.