{"id":9271,"date":"2020-11-10T13:16:23","date_gmt":"2020-11-10T18:16:23","guid":{"rendered":"https:\/\/irreal.org\/blog\/?p=9271"},"modified":"2020-11-10T13:16:23","modified_gmt":"2020-11-10T18:16:23","slug":"adtech-and-bad-data","status":"publish","type":"post","link":"https:\/\/irreal.org\/blog\/?p=9271","title":{"rendered":"Adtech and Bad Data"},"content":{"rendered":"<p>If you aren\u2019t in Marketing, it\u2019s really easy to hate Adtech. It turns out that even if you <i>are<\/i> in Marketing, you should still hate it. The fact is, the numbers that Adtech produces are pretty much worthless. Although that\u2019s sometimes mentioned in articles lamenting Adtech, it doesn\u2019t get emphasized enough.<\/p>\n<p>Jacques Corby-Tuech has a splendid rant on how <a href=\"https:\/\/www.jacquescorbytuech.com\/writing\/marketers-addicted-bad-data\">marketers are addicted to bad data<\/a>. Adtech is, he says, built on fraud and bad data. Corby-Tuech lists some of the reasons for that belief but, more importantly, he gives links supporting them. Of course, most Irreal readers don\u2019t need convincing about all this but if you\u2019re in marketing, his post might convince you to ask yourself what exactly you\u2019re paying for.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you aren\u2019t in Marketing, it\u2019s really easy to hate Adtech. It turns out that even if you are in Marketing, you should still hate it. The fact is, the numbers that Adtech produces are pretty much worthless. Although that\u2019s &hellip; <a href=\"https:\/\/irreal.org\/blog\/?p=9271\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[62],"class_list":["post-9271","post","type-post","status-publish","format-standard","hentry","category-general","tag-privacy"],"_links":{"self":[{"href":"https:\/\/irreal.org\/blog\/index.php?rest_route=\/wp\/v2\/posts\/9271","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/irreal.org\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/irreal.org\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/irreal.org\/blog\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/irreal.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9271"}],"version-history":[{"count":1,"href":"https:\/\/irreal.org\/blog\/index.php?rest_route=\/wp\/v2\/posts\/9271\/revisions"}],"predecessor-version":[{"id":9272,"href":"https:\/\/irreal.org\/blog\/index.php?rest_route=\/wp\/v2\/posts\/9271\/revisions\/9272"}],"wp:attachment":[{"href":"https:\/\/irreal.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9271"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/irreal.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9271"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/irreal.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9271"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}