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Categories
Meta
Tag Archives: Adtech
Firefox’s Plans for Fighting Tracking
The Firefox developers at Mozilla are no longer going to tolerate the miscreants in the Adtech business. On their blog, they lay out their plans for dealing with tracking. Among other things, they will be stripping cookies from tracking sites … Continue reading
When Advertising Is Not Advertising
Nicholas Rempel has an excellent rant on what passes for advertising these days with the post What We Have Now Is Not Advertising. His thesis is that while things like billboards, TV ads, and magazine ads are advertising, much of … Continue reading
The Cost of Adtech
As a result of the GDPR going into effect, USA Today is—presumably temporarily—running a special version of their site for those in the European Union. This version has all the ads and tracking scripts disabled. Marcel Freinbichler shows us the … Continue reading
Adtech: Everything That’s Wrong with the Internet?
Kontra takes note of this New York Times article: Privacy vs. adtech, a NYTimes edition 2015: Real men don’t need no privacyhttps://t.co/xCFL5CZXtw 2018: Blossoming enlightenment https://t.co/eEJ8eBJ44Z — Kontra (@counternotions) February 1, 2018 The article is by Farhad Manjoo, who in … Continue reading
Apple and Targeted Ad Revenue
Here’s some good new (via John Gruber) from the fight against ad-tech and the industry’s efforts to track our every move on the Internet. The Guardian is reporting that companies perpetrating these outrages are losing hundreds of millions of dollars … Continue reading
Fraud in Digital Advertising
I’ve written many times (1, 2, 3, 4) about adtech and the associated fraud. The sooner the advertising industry stops tracking us the better it will be for them, the advertisers, and us. A recent BuzzFeed article indicates that the … Continue reading
Doubleclick Whines
The IETF has a new draft standard on browser cookies and Doubleclick is whining. The standard would eliminate—or at least make more difficult—the ability of Doubleclick and other advertisers to deposit tracking cookies on our machines. If you aren’t in … Continue reading
A Double Helping of Schadenfreude
Can’t. Stop. Laughing. I especially like the part about hurting consumers. After years of giving users the middle finger, the advertising industry starts whining the second someone makes it harder for them to track us and snoop on our online … Continue reading
Fire Adtech
Irreal readers who have been around for a while know of my deep and abiding hatred for adtech, a term used here to mean the technology that advertisers use to spy on and track Web users. I’ve written before that … Continue reading
Turn Off Adblock, Get Served Malware
I’ve written before about the horror that is adtech. Advertisers send us megabytes of Javascript for 500 words of content so that they can track us and build profiles of our habits and preferences. When users finally tired of this … Continue reading