Tag Archives: Adtech

Fire Adtech

Irreal readers who have been around for a while know of my deep and abiding hatred for adtech, a term used here to mean the technology that advertisers use to spy on and track Web users. I’ve written before that … Continue reading

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Turn Off Adblock, Get Served Malware

I've written before about the horror that is adtech. Advertisers send us megabytes of Javascript for 500 words of content so that they can track us and build profiles of our habits and preferences. When users finally tired of this … Continue reading

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Ruining the Internet

John Gruber over at Daring Fireball has a post on how adtech is ruining the Internet. He points to an article on Bloomberg that makes the case for how disastrous adtech is for advertisers. When I followed the link, Bloomberg … Continue reading

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Cory Doctorow on Ad Blocking

Over at The Guardian, Cory Doctorow has an excellent article on ad blocking and the future of Internet advertising. He makes a point that I haven't seen before: it's only a matter of time until one of the big data … Continue reading

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Adtech: Then and Now

With the introduction of iOS 9 and its support for (easy) mobile ad blocking, the commentariat has been working overtime pumping out pixels on the issue of whether or not it is ethical to use ad blocking technology. Some folks … Continue reading

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