Tag Archives: Adtech

Adtech: Everything That's Wrong with the Internet?

Kontra takes note of this New York Times article: Privacy vs. adtech, a NYTimes edition 2015: Real men don’t need no privacyhttps://t.co/xCFL5CZXtw 2018: Blossoming enlightenment https://t.co/eEJ8eBJ44Z — Kontra (@counternotions) February 1, 2018 The article is by Farhad Manjoo, who in … Continue reading

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Apple and Targeted Ad Revenue

Here’s some good new (via John Gruber) from the fight against ad-tech and the industry’s efforts to track our every move on the Internet. The Guardian is reporting that companies perpetrating these outrages are losing hundreds of millions of dollars … Continue reading

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Fraud in Digital Advertising

I’ve written many times (1, 2, 3, 4) about adtech and the associated fraud. The sooner the advertising industry stops tracking us the better it will be for them, the advertisers, and us. A recent BuzzFeed article indicates that the … Continue reading

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Doubleclick Whines

The IETF has a new draft standard on browser cookies and Doubleclick is whining. The standard would eliminate—or at least make more difficult—the ability of Doubleclick and other advertisers to deposit tracking cookies on our machines. If you aren’t in … Continue reading

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A Double Helping of Schadenfreude

Can’t. Stop. Laughing. I especially like the part about hurting consumers. After years of giving users the middle finger, the advertising industry starts whining the second someone makes it harder for them to track us and snoop on our online … Continue reading

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Fire Adtech

Irreal readers who have been around for a while know of my deep and abiding hatred for adtech, a term used here to mean the technology that advertisers use to spy on and track Web users. I’ve written before that … Continue reading

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Turn Off Adblock, Get Served Malware

I've written before about the horror that is adtech. Advertisers send us megabytes of Javascript for 500 words of content so that they can track us and build profiles of our habits and preferences. When users finally tired of this … Continue reading

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Ruining the Internet

John Gruber over at Daring Fireball has a post on how adtech is ruining the Internet. He points to an article on Bloomberg that makes the case for how disastrous adtech is for advertisers. When I followed the link, Bloomberg … Continue reading

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Cory Doctorow on Ad Blocking

Over at The Guardian, Cory Doctorow has an excellent article on ad blocking and the future of Internet advertising. He makes a point that I haven't seen before: it's only a matter of time until one of the big data … Continue reading

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Adtech: Then and Now

With the introduction of iOS 9 and its support for (easy) mobile ad blocking, the commentariat has been working overtime pumping out pixels on the issue of whether or not it is ethical to use ad blocking technology. Some folks … Continue reading

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